AWS re:Invent 2024 Recap with TmaxSoft: Key Insights and Highlights

AWS re:Invent 2024 lived up to its reputation as one of the most dynamic tech event. Held across six hotels in Las Vegas, the event gathered partners, cloud innovators, and technology leaders worldwide. For five immersive days, TmaxSoft engaged deeply with the latest cloud advancements, participated in transformative keynote presentations, attended technical workshops, and connected with customers and partners to discuss the future of cloud innovation.

We're excited to share six major points from AWS re:Invent 2024. These insights, drawn from keynote presentations, technical workshops, customer meetings, and product showcases, are set to guide our continued growth and innovation at TmaxSoft.

AWS re:Invent is not just a conference; it’s a full-fledged cloud experience that blends learning, networking, and technical exploration. With a packed agenda of keynotes, technical deep-dives, and countless networking opportunities, re:Invent is a platform for learning, innovation, and meaningful discussions about the future of cloud computing.

For TmaxSoft, attending AWS re:Invent is a strategic priority that enables us to keep pace with cloud trends, deepen relationships with AWS, and explore innovative ways to improve our offerings. OpenFrame, for instance, continues to play a critical role in helping our customers modernize their legacy infrastructure and fast-track their cloud migration efforts.

1. Keynotes Highlights

This year’s keynote sessions delivered a compelling mix of visionary leadership and practical insights. From AWS’s ongoing innovations to the role of AI in shaping the future of cloud, here’s a closer look at what resonated with us:

screenshot of CEO Keynote with Matt Garman

CEO Keynote with Matt Garman

AWS’s CEO, Matt Garman, delivered a forward-thinking keynote focusing on AWS’s leadership in cloud innovation. New services such as EC2 TRN2 and significant updates to S3 buckets were unveiled to help businesses innovate more efficiently.

The most exciting part? The role of generative AI and machine learning (ML). Garman emphasized how these technologies are solving complex problems, accelerating digital transformation, and reducing operational costs for enterprises worldwide. His overarching message was that the future of cloud computing lies at the intersection of AI-driven capabilities and scalable, customer-focused solutions.

screenshot of Dr. Werner Vogels Keynote

Dr. Werner Vogels Keynote

Dr. Werner Vogels, AWS’s CTO, highlighted how AWS remains dedicated to making its services simpler and more user-friendly. He outlined six core principles that AWS follows for building scalable, reliable, and customer-focused cloud solutions:

1. Make evolvability a requirement
2. Break complexity into pieces
3. Align organization to architecture
4. Organize into cells
5. Design predictable systems
6. Automate complexity

Vogels stressed that AWS’s mission has always been to take on the burden of complexity so customers don’t have to. This commitment aligns closely with TmaxSoft’s mission, especially in providing solutions like OpenFrame, which simplify the modernization of legacy infrastructure.

For those interested in how OpenFrame can simplify the modernization process, read AWS Migration Made Easy With OpenFrame to learn more.

AWS Partner Keynote with Dr. Ruba Borno

Ruba Borno, Vice President of AWS Partner Programs, gave a keynote emphasizing the critical role AWS partners play in shaping the cloud ecosystem. As an AWS ISV Accelerate partner, this resonated deeply with TmaxSoft. Borno highlighted the importance of collaboration and the value AWS partners bring in delivering cloud solutions to customers. She showcased real-world examples of how AWS partners like TmaxSoft are helping customers modernize legacy infrastructure and accelerate cloud adoption.

For us, Borno’s speech reinforced our belief that TmaxSoft is well-positioned to guide customers through the complexities of mainframe modernization.

If you’d like to learn more about TmaxSoft’s partnership with AWS, visit AWS Partner TmaxSoft.

2. Session Highlights

AWS re:Invent is known for its breadth of technical sessions that address the cutting edge of cloud innovation. Here are three that stood out for us:

• MAM 113: Unlocking Innovation – Reimagining Mainframe Applications with Gen AI
  This session explored how generative AI can transform mainframe applications, offering new capabilities for businesses with legacy infrastructure. It demonstrated how AI can drive digital transformation while providing new capabilities.
• FSI 312: Replatforming for Reinvention – Modernizing Mainframes at Goldman Sachs
  Goldman Sachs shared their journey in modernizing their mainframe on AWS. The session highlighted the operational and technical challenges they overcame and provided valuable insights into how organizations can maintain competitiveness in today’s digital landscape.
• INO 106: Unleashing Yanolja's Growth with a Customer-Centric Transformation
  Testimony of how Yanolja leveraged AWS to scale their operations while delivering personalized customer experience, emphasized the importance of aligning cloud strategies with customer needs, offering valuable insights into how businesses can approach cloud migration with a customer-first mindset.

3. Hands-On Sessions

AWS re:Invent isn’t just about listening to keynotes—it’s about hands-on learning. We participated in several interactive sessions that allowed us to dive deeper into AWS tools and services. These hands-on workshops provided us with practical knowledge and skills that we’re excited to bring back to our work at TmaxSoft.

• TNC111-R4: Get Building with AWS
  This session provided a step-by-step walkthrough of building cloud applications on AWS. It was an excellent opportunity to see how foundational AWS services can be applied to real-world use cases.
• MAM 312: Unleash the Power of Mainframe Data with AWS and Generative AI
  We explored how generative AI and AWS can unlock the potential of mainframe data, offering insights into new ways of approaching modernization efforts.
• MAM 303: Integrate Mainframe Workloads with AWS in a Hybrid Architecture
  This workshop focused on integrating mainframe workloads into a hybrid AWS environment, showcasing how businesses can manage both on-premises and cloud infrastructure effectively.

For those interested in trying out TmaxSoft’s OpenFrame in action, visit our AWS Workshop Studio to experience replatforming IBM mainframe workloads.

4. Meeting with Customers

A major highlight of AWS re:Invent was meeting with our customers. We had the chance to sit down with Donghaeng Lottery and AWS to discuss how TmaxSoft’s product like JEUS, WebtoB, and HyperFrame can support their cloud migration. These meetings highlighted the practical value of our offerings in helping customers overcome the complexities of digital transformation.

5. Booths Experiences

AWS re:Invent’s exhibition halls are always a hub of innovation, and this year was no exception. We spent time at booths from AWS and its partners, exploring cutting-edge technologies and discussing how these solutions could integrate with TmaxSoft’s offerings. The networking and engagement opportunities helped us discover new avenues for driving cloud adoption and modernization.

6. Key Takeaways

As we wrap up our experience at AWS re:Invent 2024, several key themes stand out:

• Innovation Requires Balance: Successful cloud transformations require both cutting-edge technology and alignment with business goals. Innovation isn’t just about the latest tools—it’s about how those tools meet real customer needs.
• Mainframe Modernization is Essential: The demand for mainframe modernization continues to rise, and solutions like OpenFrame are more important than ever in helping customers bridge the gap between legacy systems and cloud-native technologies.
• AI is the Future: From generative AI to predictive analytics, AI will continue to shape how organizations operate and engage with their customers. AWS’s investment in AI technologies positions it as a key partner in helping businesses modernize and innovate.
• Collaboration is Key: Meeting with AWS partners and customers reaffirmed that meaningful change happens when partners and customers collaborate closely.

Conclusion